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Brand Marketing Coordinator

Job Reference:
023145
Recruiter Name:
Parkside Recruitment
Job Type:
Graduate, Marketing, Marketing Executive
Salary:
£27,000 to £30,000 per annum
Locations:
England
Contract Type:
Permanent
Date Posted:
13/09/2018

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We are looking for a Brand Marketing coordinator to support our clients Brand Marketing team in utilising brand assets to create, improve and maintain valuable and engaging marketing initiatives for all brands across our B2C and B2B platforms.

Together with the Brand Marketing team you will ensure marketing activities positively contribute to brand guidelines and attract and convert target groups in line with marketing blueprint objectives.

RESPONSIBILITIES / DUTIES INCLUDE:

  • Create and maintain all product/ brand and technical literature - online and print
  • Support the Brand Marketing Team and the Communications and Partnerships manager in the development of industry leading activation for sponsorship
  • Maintain adequate stock levels of all Brand assets and merchandise to meet expected demand
  • Manage and assist in development of a full range of POS and merchandise that convey the brands messages across all brands
  • Assist the Digital Marketing Specialist with the content plan across all owned digital B2C and B2B marketing channels (e.g. website, social media, COC, apps & e-learning platforms)
  • Assist in optimisation of brand and product content for SEO
  • Support the Digital Marketing Specialist with the delivery of market leading brand and product content for all training platforms across the business
  • Monitor costs and work within defined budgets
  • Monitor effectiveness of all brand marketing activities according to agreed KPI's to measure performance
  • Assist in the reporting on competitor Brand Marketing activities

SKILLS, BEHAVIOURS & EXPERIENCE

The ideal candidate will have excellent communication skills, a good understanding of the full marketing mix and familiar with content & social media platforms.

Excellent written English skills with good attention to detail, creativity and an enthusiasm for marketing combined with an ability to multi-task and adhere to deadlines.

A professional qualification in marketing or related field is desirable as is previous experience in marketing / agency management.

Parkside Recruitment Ltd is acting as an Employment Agency in relation to this vacancy. Parkside Recruitment is an Equal Opportunities Employer.

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