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Brand Marketing Manager

Job Reference:
684647232
Recruiter Name:
Parkside Recruitment
Job Type:
Marketing, Marketing Manager
Salary:
£50,000 to £58,000 per annum
Locations:
England, Hertfordshire
Contract Type:
Permanent
Date Posted:
22/10/2018

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Our client is looking for a Brand marketing professional to provide strategic and planning capability that will underpin the growth of their prestigious Brands. Your expertise is required to meet and serve consumer based insights providing solutions and plans. Exciting new Brand launch and an Iconic Brand too.

This role will be responsible for brand marketing, strategic, sales, budgets, objectives and brand planning.

  • Ensure delivery of 18 month marketing programme (including launch of a new brand); encompassing brand positioning, strategies and key activities. Set brand and financial KPIs, interpreting consumer research, sales data, business priorities and the trading environment.
  • Develop a set of rolling contingency and tactical plans in order to respond to variances from sales expectation.
  • Monitor, understand & regularly summarise commercial performance in order to escalate issues and trends and activate tactical and contingency plans.
  • Ensure brand and plans are being effectively implemented through the line by agencies in line with strategies and objectives set; influence interdependent departments such as retail, online & social, publicity, Broadcast, NLL.
  • Accountable for delivery of high quality and fully developed advertising campaigns.
  • Develop and deliver campaign briefings to BAT & third party agencies
  • Review and sign off advertising campaigns.
  • Control brand budgets including agree spend and ROI objectives with BAT on an activity-by-activity basis.
  • Direct Strategy & Innovation dept on long term (>18 months) brand development.
  • Adhere to, monitor and update key procedures in order to ensure operational excellence across marketing responsibilities (including sales forecasts for jackpots etc)
  • Own the end-to-end customer experience, making recommendations for improvements and working closely with the relevant teams to implement

Parkside Recruitment Ltd is acting as an Employment Agency in relation to this vacancy. Parkside Recruitment is an Equal Opportunities Employer.

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