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CRM - Campaign Manager

Job Reference:
Recruiter Name:
Parkside Recruitment
Job Type:
Marketing, Marketing Manager
£35,000 to £40,000 per annum
England, Hertfordshire
Contract Type:
Date Posted:

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To oversee, plan, manage and track all campaigns (both B2B and B2C), to drive client acquisition, client retention and client value growth.

The development of an annual marketing campaigns as well as any other key program / product priorities identified by the Business.
- With Marketing resources support, manage the development of all campaign communications assets, content, adaptions and delivery
- Manage all the key agency relationships in support of the delivery of all campaigns.
- Develop a robust campaign tracking and performance evaluation / scorecard for timely communication within the Business
- Establish a Local Practice Marketing Operating Committee to feed into, support and help improve the overall relevance and impact of campaigns

Key Responsibilities and Accountabilities:
- The planning, management, delivery and tracking of an annual MHP campaign across internal, in-practice, online, third party (content and paid) and direct channels
- The planning, management, delivery and tracking of an annual pet insurance campaign in conjunction across internal, in-practice, online, third party and direct channels
- Manage all the key stakeholders in the delivery of all campaigns, including local practices, RDs / AMs, partners, Clinical Operations and Senior Management.

Person Specification:
- Self-motivated
- Excellent organisational skills with a passion for effective process
- Ability to meet tight deadlines & work well under pressure
- Team player with a foresight to anticipate issues and set priorities

Skills and Abilities:

- Analytical skills with good planning and project management
- Ability to mine data to provide insight
- Strong attention to detail, agile and commercially focused

- Our email/SMS platform is Dotmailer. Experience of that platform is preferred
- If not, experience of other Email & SMS platforms e.g. Neolane & Salesforce Marketing Cloud is a must

Parkside Recruitment Ltd is acting as an Employment Business in relation to this vacancy. Parkside Recruitment is an Equal Opportunities Employer.

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