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CRM - Campaign Manager

Job Reference:
35503NV
Recruiter Name:
Parkside Recruitment
Job Type:
Marketing, Marketing Manager
Salary:
£35,000 to £40,000 per annum
Locations:
England, Hertfordshire
Contract Type:
Contract
Date Posted:
11/03/2019

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To oversee, plan, manage and track all campaigns (both B2B and B2C), to drive client acquisition, client retention and client value growth.

Objectives:
The development of an annual marketing campaigns as well as any other key program / product priorities identified by the Business.
- With Marketing resources support, manage the development of all campaign communications assets, content, adaptions and delivery
- Manage all the key agency relationships in support of the delivery of all campaigns.
- Develop a robust campaign tracking and performance evaluation / scorecard for timely communication within the Business
- Establish a Local Practice Marketing Operating Committee to feed into, support and help improve the overall relevance and impact of campaigns


Key Responsibilities and Accountabilities:
- The planning, management, delivery and tracking of an annual MHP campaign across internal, in-practice, online, third party (content and paid) and direct channels
- The planning, management, delivery and tracking of an annual pet insurance campaign in conjunction across internal, in-practice, online, third party and direct channels
- Manage all the key stakeholders in the delivery of all campaigns, including local practices, RDs / AMs, partners, Clinical Operations and Senior Management.

Person Specification:
- Self-motivated
- Excellent organisational skills with a passion for effective process
- Ability to meet tight deadlines & work well under pressure
- Team player with a foresight to anticipate issues and set priorities


Skills and Abilities:

- Analytical skills with good planning and project management
- Ability to mine data to provide insight
- Strong attention to detail, agile and commercially focused

Experience:
- Our email/SMS platform is Dotmailer. Experience of that platform is preferred
- If not, experience of other Email & SMS platforms e.g. Neolane & Salesforce Marketing Cloud is a must

Parkside Recruitment Ltd is acting as an Employment Business in relation to this vacancy. Parkside Recruitment is an Equal Opportunities Employer.

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