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CRM Specialist

Job Reference:
Recruiter Name:
Parkside Recruitment
Job Type:
£28,000 to £30,000 per annum
Buckinghamshire, England
Contract Type:
Date Posted:

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My well known client based in High wycombe are looking for a driven and passionate individual to join a creative and exciting team. They are looking for a CRM Specialist to analyse customer lifecycles and how marketing campaigns can influence the customer. The purpose of this role is to support the Data and Loyalty team to innovate and grow the Reward Club Programme.


  • Work with the Loyalty & Social Manager to develop and deliver a full programme of personalised communication to the clients loyalty scheme customer base
  • Take responsibility for all lifecycle programmes for all customer groups by tailoring offers and content based on known customer behaviour to acquire, retain and grow customer spend
  • Work with the Data Analyst to use insight to shape the CRM strategy and optimize the scheme performance
  • Work closely with internal departments to design creative for all communications
  • Be accountable for developing effective content driven campaigns and relevant offers for our customers by working closely with all internal teams, external PR/media agencies and suppliers
  • Be responsible for growing and maintaining key customer programmes including the referral scheme and customer feedback
  • Work with the People and Development Department to enhance the staff programme, driving employee engagement and people benefits, ensuring you take responsibility for the building of staff promotions throughout the year, whilst liaising with the relevant team members about any issues in a timely manner

Skills requested

  • Experience of end to end marketing campaign planning and delivery gained within a fast paced marketing role
  • Previous experience of having analysed and/or worked closely with a Data Analyst to turn data insight into action
  • Knowledge of customer lifecycles
  • Knowledge of digital communication best practice
  • Strong MS Office Skills
  • Strong communication skills, both written and verbal, with the ability to influence where necessary
  • Strong demonstrable numerical skills
  • Strong prioritisation, organisational and time management skills

Parkside Recruitment Ltd is acting as an Employment Agency in relation to this vacancy. Parkside Recruitment is an Equal Opportunities Employer.

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