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Customer Marketing Specialist

Job Reference:
Recruiter Name:
Parkside Recruitment
Job Type:
Marketing, Marketing Executive
£37,000 to £40,000 per annum
Contract Type:
Date Posted:

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We are currently recruiting for our market leading client based in West Drayton, they are looking for an experienced Customer Marketing Specialist to join their team. The successful candidate will be supporting the Customer Marketing Manager in creating and executing innovative & added value B2B and B2B2C business development initiatives for customers.

Key Responsibilities:

  • Develop and implement pioneering, industry-leading business development & trade activation initiatives to improve customers' business and deliver mutual sales growth
  • Uncover consumer insights and deliver innovative Customer Marketing campaigns to our customers to maintain high levels of customer loyalty
  • Identify & propose affinity marketing opportunities that support the values of the company and its brands and support the business development of our customers
  • Work with the sales team in a coaching, advisory and supportive role to sell-in, implement & review relevant business development & trade activation solutions to deliver the agreed B2B and B2B2C business development initiatives (online and offline) for selected key customers
  • Monitor effectiveness of all Customer Marketing activities by developing robust KPI's
  • Regular reporting on competitor Customer Marketing Activities
  • Responsibility for managing the annual Customer Marketing budget & spend, always having an eye towards maximising gains and reducing costs where possible

Key Skills Required:

  • Professional qualification in marketing or related field (ideal)
  • Marketing experience, out of which a minimum 5 years in retail marketing
  • Business Development / Agency Management experience or Agency background would be beneficial but not a requirement
  • Innovative attitude, with initiative, self-driven
  • Customer focused
  • Quality orientated, problem solver that delivers results

Parkside Recruitment Ltd is acting as an Employment Agency in relation to this vacancy. Parkside Recruitment is an Equal Opportunities Employer.

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