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Senior CRM Executive

Job Reference:
Recruiter Name:
Parkside Recruitment
Job Type:
£28,000 to £30,000 per annum
Buckinghamshire, England
Contract Type:
Date Posted:

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We are currently recruiting for an exciting opportunity for our market leading client based in High Wycombe. They are looking for an experienced CRM Specialist to support the Data and Loyalty team to innovate and grow the Reward Club Programme.

Key Responsibilities:

  • Work with the Loyalty & Social Manager to develop and deliver a full programme of personalised communication to the loyalty scheme customer base
  • Take responsibility for all lifecycle programmes for all customer groups by tailoring offers and content based on known customer behaviour to acquire, retain and grow customer spend, working with the Analytics Department to review performance regularly
  • Work with the Data Analyst to use insight to shape the CRM strategy and optimise the scheme performance
  • Work closely with internal departments to design creative for all communications
  • Be accountable for developing effective content driven campaigns and relevant offers for our customers by working closely with all internal teams, external PR/media agencies and suppliers

Key Skills Required:

  • Experience of end to end marketing campaign planning and delivery gained within a fast paced marketing role
  • Previous experience of having analysed and/or worked closely with a Data Analyst to turn data insight into action
  • Knowledge of customer lifecycles
  • Knowledge of digital communication best practice
  • Strong MS Office Skills
  • Strong communication skills, both written and verbal, with the ability to influence where necessary

Parkside Recruitment Ltd is acting as an Employment Agency in relation to this vacancy. Parkside Recruitment is an Equal Opportunities Employer.

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