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Trade Marketing Specialist

Job Reference:
Recruiter Name:
Parkside Recruitment
Job Type:
Marketing, Marketing Manager
£40,000 to £45,000 per annum
Contract Type:
Date Posted:

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Our client is looking for a Trade Marketing specialist to support the Customer Marketing Manager in creating and executing innovative & added value business development initiatives for their customers.

Designed to deliver against marketing objectives, drive customer loyalty & support profitable sales growth.


  • Developing and implementing pioneering, industry-leading business development & trade activation initiatives to improve customers' business and deliver mutual sales growth
  • Uncover consumer insights and deliver innovative Customer Marketing campaigns to our customers to maintain high levels of customer loyalty
  • Identify & propose affinity marketing opportunities that support the values of Continental Tyre Group and its brands and support the business development of our customers
  • Explore forward-thinking Customer Marketing initiatives from other industries

Tactical responsibilities

  • Work with the sales team in a coaching, advisory and supportive role to sell-in, implement & review relevant business development & trade activation solutions to deliver the agreed B2B and B2B2C business development initiatives (online and offline) for selected key customers
  • Monitor effectiveness of all Customer Marketing activities by developing robust KPI's
  • Regular reporting on competitor Customer Marketing Activities
  • Responsibility for managing the annual Customer Marketing budget & spend, always having an eye towards maximising gains and reducing costs where possible
  • Sourcing, retention and management of external agencies, including briefing, contract management, steering and service level measurement
  • Liaise and exchange with central and other European Business Development and Customer Marketing teams.

Knowledge & Previous Experience

  • Professional qualification in marketing or related field (ideal)
  • Extensive marketing experience ideally in retail marketing
  • Business Development / Agency Management experience or Agency background would be beneficial but not a requirement

Personal qualities

  • Innovative attitude, with initiative, self-driven
  • Customer focused
  • Quality orientated, problem solver that delivers results
  • Good communication skills
  • Team player

Parkside Recruitment Ltd is acting as an Employment Agency in relation to this vacancy. Parkside Recruitment is an Equal Opportunities Employer.

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