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UK Category & Insights Manager

Job Reference:
34268
Recruiter Name:
Parkside Recruitment
Job Type:
Marketing
Salary:
£35,000 to £50,000 per annum
Locations:
England, Surrey
Contract Type:
Permanent
Date Posted:
04/09/2018

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UK Category & Insights Manager - West Byfleet - £35,000-£50,000

I am currently recruiting for a global market driven consumer products organisation for a Category & Insights Manager for their Pet care portfolio.

Purpose of the Role

Design, develop and implement category strategies and insights that will create a "profitable change" at the point of purchase for the total Company Pet Portfolio and for the retailer.

Skills/Experience Required

  • 3+ years of Category Manager experience, ideally with exposure multiple channels (grocery, specialty and ecommerce)
  • Able to use IRI/Nielsen and Kantar systems
  • Sales and/or Shopper Marketing experience is preferable
  • Degree level qualification
  • Previous experience on the Pet category is a plus

Description of the Role

  • Design the right shopper based solutions for the total Pet portfolio to win with retailers across all channels - grocery, specialty and retailers.
  • Identify and leverage customer and shopper understanding to create a competitive advantage at shelf and to "delight the shopper" in a multi-channel environment.
  • Work in partnership with the European Strategic Marketing and Category Management team.
  • Lead the creation of a tailored UK Category Vision from European Category Vision. This should outline the key category growth levers and demonstrate the role the company will play in realising growth against these.
  • Be seen as the thought leader and influential partner of the key retailers across UK, with focus on Grocery, Pets at Home, and E-Retailers.
  • Develop win/win category growth solutions that grow the Pet Division for sales profitability.
  • Ability to manipulate and understand various Insight sources and share theses across the business. Working alongside the Marketing /Trade Marketing and Sales team to create insight and executions to ensure outstanding initiative delivery, winning range reviews and achieve new product launch targets
  • Ensure the category strategies are elevated and leveraged within the country sales' teams and in the customer's day to day business.
  • Work with the UK to develop winning solutions for category management POS material and instore tools to grow category sales and profitably
  • This will require a good grounding in all category management skill sets: leading department work, understanding shopper missions, understanding category trends and advancing the category management tools. Understand the customer merchandising systems/tools and usage where appropriate

Skills needed to perform this job:

Leadership

You will be expected to step up and lead the category management strategy and deliverables for the entire company Pet portfolio in the UK. You will need to be a highly organised person who has the ability to present and to influence internal and external people at all levels

Analysis and Strategic Thinking

Running analysis from broad sources, identifying insights and leveraging them strategically is critically important for this role. Strong analytical, presentation and communication skills which allow for the building of powerful category based concept sells that lead to engagement and partnerships with retailers

Collaboration

You will be working with multiple stakeholders and as such it is critical that you have the ability to collaborate enthusiastically and effectively both with internal and external contacts. Creating superior relationships will have a profound impact to your performance in the role.

Parkside Recruitment Ltd is acting as an Employment Agency in relation to this vacancy. Parkside Recruitment is an Equal Opportunities Employer.

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