Digital Marketing Coordinator




Marketing, Product Specialist


£35,000 to £43,000 Per Annum


West London

Contract Type:


Date Posted:

15/11/2022 10:14:00

My client are a global and well known brand based in West London who are looking for a Digital Marketing Specialist to develop and deliver their digital B2C strategy and to utilise their brands and assets to create, improve and maintain valuable and engaging content across their B2C and B2B platforms. We are looking for an established Digital Marketing Specialist who has worked within either the FMCG or Consumer product area with experience of multi digital channel engagement with technical expertise to optimise engagement , reporting and to deliver on digital projects.

  • Responsible for the digital B2C strategy for all brands
  • Manage the content plan across all owned digital B2C and B2B marketing channels (website, social media, apps and e-learning platforms)
  • Creating, improving and maintaining valuable and engaging brand content for all brands for all our B2C and B2B platforms
  • Monitor and tracking of all digital marketing activities and platforms against defined KPI's
  • Support the wider Communications Team in the delivery and development of industry leading digital content initiatives for brands
  • Uncover consumer insights and deliver innovative digital marketing solutions to maintain high levels of consumer interaction
  • Ensuring that our B2C platforms are 'consumer friendly and reflect the consumers journey
  • Optimise brand and product content for SEO
  • Working with agencies and internal colleagues to ensure all digital platforms are functioning, optimised and updated

  • Professional qualification in Marketing or related fields
  • Minimum 3 years experience in Digital Marketing
  • Identifying target audiences
  • Latest digital marketing trends
  • Devising content that engages, informs and motivates
  • Hands on experience with SEO, SEA and web traffic metrics
  • Expertise in content & social media platforms and associated KPI's
  • Website software systems experience
  • Experience in e-marketing platforms
  • Project management skills and attention to detail are essential as are excellent communication and writing skills in English
  • A professional qualification in marketing or related fields is desirable as is previous experience in marketing/agency management

Parkside Recruitment Ltd is acting as an Employment Agency in relation to this vacancy. Parkside Recruitment is an Equal Opportunities Employer.