Marketing Assistant/ Programmatic Specialist

Reference:

39770/SO/VN

Sector:

Marketing, Marketing Assistant

Salary:

£148.38 to £247.52 Per Day

Town/City:

London

Contract Type:

Full time

Date Posted:

08/09/2022 16:53:00

About the Role
This is a unique opportunity for a seasoned expert that can help level-up the Twitch Programmatic offering in EMEA, through the education and enablement of our clients and sales teams, with deep technical experience, data driven analysis and decision making, and a desire to roll up one's sleeves and collaborate to get stuff done.


The role will cover EMEA, with a focus on:
Supporting a variety of programmatic relationships (advertisers, agencies, ATDs, DSP's & SSPs)

  • Monitoring the connection between Twitch and the other programmatic systems (SSPs and DSPs), both to ensure we maximise revenue and keep our customers happy.
  • Act as an internal expert, supporting Twitch's programmatic strategy and delivery across the Twitch and wider advertising orgs.
  • The ideal candidate will have programmatic experience at a publisher, agency, or ad tech vendor, will thrive in a fast moving and fluid industry and company, is equally adept at building and maintaining relationships, has deep operational experience, and has a demonstrated history of using data to drive decisions.

You Will:

  • Day to day management of overall programmatic activity where required: Setup, monitor, troubleshoot and manage delivery of all assigned campaigns.
  • Educate cross functional teams on Twitch's programmatic offerings.
  • Enable our Sales team to sell the Twitch programmatic product, providing sellers with data and the tools needed to drive business growth when required.
  • Producing and managing documents such as process workflows, client performance reviews, business intelligence, and other documentation as needed.
  • Provide reporting on revenues and trends related to automated trading and analyse data to help shape the Twitch offering and ensure we are ahead of the curve.
  • Work with cross functional teams, including but not limited to: Sales, CSM, Ad Ops, Pricing, Product, Strategic Planning, Finance, wherever required

Required skills
Basic Qualifications

  • 7+ years of experience in Digital advertising with at least 4+ years in programmatic focused roles for large scale advertising IS A MUST
  • Excellent communication skills (both with clients and within the team).
  • A deep understanding of the ad tech ecosystem, with a heavy focus on programmatic platforms, services, technology, and processes.
  • Experience in understanding and setting up processes with cross functional teams.
  • Proficiency with/advanced knowledge of Excel.
  • Strong analytical approach and ability to work with large data sets, determine trends/patterns.
  • Excellent prioritisation and quantitative skills with the ability to handle multiple projects simultaneously.
  • Ability to wear many hats and adapt to changing business demands.
  • Able to present/pitch data to clients

Preferred Skills

  • Passion for video gaming and Twitch.
  • Practical experience working with Demand Side Platforms (DSP's) and Supply side platforms (SSP's).
  • Technical and operational background (ADSP experience not essential but preferred).
  • A good understanding of programmatic buying and sales processes.
  • Having a mix of both, agency, and publisher side experience.
  • Experience w/ Tableau (or other visualisation tools) and proficient with Excel.
  • Understanding of traditional ad serving tech

Parkside Recruitment Ltd is acting as an Employment Business in relation to this vacancy. Parkside Recruitment is an Equal Opportunities Employer.