Partner Marketing Relationship Manager / Financial Services




Marketing, Marketing Manager


£45,000 to £50,000 Per Annum


Kingston upon Thames

Contract Type:

Full time

Our client are currently based in central Kingston and are moving to Wimbledon the first quarter of next year. They are looking for a Partner Marketing Relationship Manager that has experience of working in the IT / Technology sector and a good understanding of the role of an Independent Financial Advisor. The role will be implementing marketing initiatives which generate new business opportunities from partner, network, mortgage, national advice and compliance businesses and service providers. The software/CRM they sell is used by independent Financial Advisors (IFA'S).

* Build and manage partner marketing relationships to increase sales opportunities

* Monitor the partner audience to understand and maintain key characteristics and passion triggers in order to develop relevant and effective campaign content within the partner community

* Lead the design and implementation of a new partner program in conjunction with the chief marketing officer and business objectives to establish and maintain a marketing plan to support lead generation

* Implement and co-ordinate partner marketing activity across relevant channels to support the above, including re-purposing existing material and initiating new activity where appropriate

* Agree network-specific messaging which supports the above

* Management and monitoring of all partner-specific web and portal content

* Work with the chief marketing officer to ensure regular partner-related PR is issued in-line with corporate strategy

* Work with sales and customer facing teams to ensure partner data is segmented, profiled and regularly analysed to support appropriate partner objectives

* Work with events manager to ensure a regular cadence of partner-focused events is delivered for acquisition and retention

* Work with communications executive to ensure that partner-specific content is regularly issued via corporate social media channels

* Ownership of tracking and reporting of all partner marketing activities

* Analysis of campaign effectiveness against targets to support continual improvement of campaigns including obtaining feedback from partners on efficiency



Parkside Recruitment Ltd is acting as an Employment Agency in relation to this vacancy. Parkside Recruitment is an Equal Opportunities Employer.