Senior Marketing Executive

Reference:

37735

Sector:

Marketing, Marketing Executive

Salary:

£30,000 Per Annum

Town/City:

Hayes

Contract Type:

Permanent

Date Posted:

12/11/2020 15:35:00

Responsibilities:

  • Working closely with the Director to make sure all initiatives are delivered effectively, and sales are maximised
  • Manage paid search, SEO, display and other digital initiatives working closely with appointed media agency
  • Work with Marketing to design new TVC's and radio campaigns to support business goals
  • Support asset management on the UK website
  • Monitor, report and analyse results to improve performance using tools such as Google Analytics, Hootsuite and others
  • Co-ordinate and assist with all events/experiential activity that is taking place throughout the year
  • Manage the direct e-newsletter campaigns to encourage sales
  • Support with events and exhibitions (trade and consumer). Maximise ROI and ensure great customer experience every time
  • Review competitor sites and constantly benchmark our standards to improve the quality of our product copy
  • Manage PR agency and PR plan throughout the year
  • Assist with the Marketing Contribution Portal and claims that are submitted by Retailers
  • Consumer Database. Manage the consumer databases (including those held on behalf of retailers) to ensure effective communication with consumers. Ensure that the company has clear reporting on the consumer database and a strong communication strategy
  • E Commerce support. Work with UK E commerce manager to make sure that the brand is communicated effectively, and product information is always up to date and is communicated clearly to the consumer. Assist E Commerce to meet the business objectives of the company
  • Work with the UK retail sales team to provide effective marketing support to the retail partners (offline and online)
  • Assist with community management of social media ensuring responses are within the time frame specified

Skills/Experience:

  • An experienced marketing professional who has worked alongside agencies including PR and Media
  • Good attention to detail and the drive to get it right to deliver a great customer experience and increase conversion
  • Experience of marketing through Digital channels and offline channels, including PPC, SEO and Display activity
  • Practical and be prepared to do whatever it takes to get results. Must be an articulate, clear communicator
  • Excellent numeracy, literacy, ICT and communication skills; including Word, Outlook, Excel, PowerPoint
  • Degree in Marketing or equivalent
  • Must be self-sufficient with the ability to bring new ideas to the department.
  • Good presentation skills are essential

Parkside Recruitment Ltd is acting as an Employment Agency in relation to this vacancy. Parkside Recruitment is an Equal Opportunities Employer.